New Channel 5 identity by Gretel.
The new 5 logo comprises of five shapes:
“With a recent acquisition by Viacom, and a flood of premium acquired and original content, 5 wanted to shift gears and to reposition themselves as a more up-market, aspirational destination, without losing touch with its roots as a brand for the people.” – Gretel
More in-depth look at the rebrand can be found on Creative Review.
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