Studio Output have branded the BBC’s new innovation studio.
“We worked with BBC Connected Studio to create a completely new brand identity that represents their values and energy in a confident and engaging way, and feeds into BBC Taster, their parent brand.”
“We developed the idea of Connected Studio being where institutional support and maverick thought-provoking ideas come together – and brought this idea to life throughout the visual identity.” – Studio Output
“Part of the identity is made up by a suite of illustrated interlocking C and S letters. The C is always rendered in a solid and consistent form whereas the S takes on a more experimental nature, hinting at the different outputs of Connected Studio. Depending on the type of situation it’s being applied to, this graphic element can be swapped and changed to suit the mood while retaining brand consistency.”
“The identity system consists of bold type and dramatic image textures. These dynamic crops of the 3d renders act as flexible backgrounds to be used across the brand’s various communications. The whole system comes to life in a series of motion idents designed to house key pieces of content, both online and in conferences.” – Studio Output
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