Unit

Jenny Theolin over at Graphic Drip created the branding for Unit, a Swedish advertising agency.

She gives the lowdown on the branding here:

“The logo was designed to reflect various definitions of Unit:

â€¢ An individual, group, structure, or other entity regarded as an elementary structural or functional constituent of a whole.

â€¢ A group regarded as a distinct entity within a larger group.

The square represents that constituent and will be used on various applications.”

Posted

15 April 2010

Mikie

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Comments

adolf

16 April 2010

shame they didnt use the dot of the ‘I’ instead
Mikie

19 April 2010

I feel they were right to use the corner of the ‘N’ as otherwise, there wouldn’t have been anything distinctive about it.

In fact… it’s in capitals, so there wouldn’t be a dot above the ‘I’ anyway.
Ehsan

23 May 2010

That’s right and they designed it very unique, i like that dot and its very useful in any kind of products for advertising. its good work but i dont like black for logo color, its raw! 🙂
pengpeng

11 June 2010

thank you ~~
logotipo

23 July 2010

Great Logo!